Datas (& Food) Lover

Hello, I'm Martin 👋🏻

Playing with data to turn traffic into revenue.
I help Shopify/D2C brands increase conversion rate and LTV with an experimentation program.

Book a call → or Write me

REVIEWS

"Martin's data-driven approach helped us increase our conversion rate by 23% in just 3 months. His insights are invaluable."

Sophie Laurent

CMO at Jolly Mama

"Working with Martin transformed our testing strategy. His systematic approach to CRO delivered results beyond our expectations."

Thomas Dubois

CEO at Pini Parma

"Martin's expertise in A/B testing and analytics is exceptional. He knows exactly what to test and how to interpret the results."

Emma Rousseau

Director at Sisters Republic

CERTIFICATIONS

Le Wagon — Paris Batch #200

Full-Stack Web Developer

Contentsquare

Find & Fix + Speed Analysis

TRACK RECORD

Ecommerce CRO Manager
@Freelance

2024 - Present

Working with ecommerce brands and shopify agencies
+20 brands supported - Jolly Mama, Sisters Republic, Pini Parma, Nestera, Odass, Convertible Center, Bounce...

Head of Ecommerce
@Mium Lab

2020 - 2024

Member of the Executive Committee.
Building the ecommerce strategy and growing the revenue from 0 to 6M€/year in 3 years.
Managing team of 5 peoples.

Check my LinkedIn for more infos

Ideal for agencies & freelancers

CRO Dashboard

A centralized platform for agencies to manage the entire testing lifecycle—from ideation to detailed result analysis.

View Dashboard

Ideal for ecom brands

10 easy-to-launch AB tests

10 examples of AB tests, based on data analysis that are very easy to launch (without any technical knowledge) and have performed well.